Tiburon CrossFit, an emerging gym specialising in CrossFit, faced the challenge of growing their client base and recruiting qualified instructors. Despite having top-notch facilities and exceptional training programmes, they needed a more effective marketing strategy to attract new clients and talent.
Evol Agency designed a comprehensive marketing strategy, harnessing the power of LinkedIn, Facebook Ads and email campaigns.
LinkedIn for Recruitment and B2B: We used LinkedIn to make connections with fitness trainers and industry professionals. We created content highlighting career opportunities at Tiburon CrossFit and the advantages of partnering with the gym for corporate and team building events.
Facebook Ads to Increase Clientele: We launched Facebook ad campaigns targeting specific audience segments at the Tiburón CrossFit location. The ads emphasised the gym’s unique community, innovative training programmes and membership offers.
Loyalty and Recruitment Email Campaigns: We developed a series of email campaigns to keep current members informed and attract new customers. These included newsletters, special offers and testimonials from satisfied members.
Constant Analysis and Adjustments: Our team continuously tracked all campaigns, optimising strategies to improve performance and ROI.
Doubling of Turnover: The combination of these marketing channels resulted in a remarkable increase in Tiburón CrossFit’s turnover, doubling it in a set period.
60% Increase in New Memberships: Facebook campaigns and email marketing strategies led to a significant increase in new memberships.
Successful Instructor Recruitment: LinkedIn strategy attracted several highly qualified CrossFit instructors, expanding class offerings and schedules.
Improved Client Retention: Email campaigns improved retention of existing clients by keeping them engaged and connected to the Tiburon CrossFit community.
This success story with Tiburón CrossFit illustrates how a well-orchestrated digital marketing strategy can transform a fitness business. With the help of Evol Agency, Tiburón CrossFit not only managed to double its turnover but also expand its community and strengthen its team, establishing itself as a benchmark in the CrossFit world.